Industry veterans launch powerhouse event creation company

18/11/2011

A new force in the Australian event production and creation sector has been unveiled this week with the launch of Newlight event creation. Having acquired the business interests of industry stalwarts, Videoplus & Showcorp, the Newlight team is able to draw on the combined experience of over 100 years, delivering a unique ‘one-stop’ event capability for its clients.

Showcorp and Videoplus have produced events, big and small, for its diverse client base across Australia and New Zealand. Both companies have executed some of the country’s largest scale events including most notably, the Singapore Airlines A380 Launch, the NSW Premiers Gala and Christmas Concert Series and the current outdoor emblematic pink building lighting campaign for October’s National Breast Cancer Foundation.

Newlight combines event infrastructure, state of the art technical expertise, creative event experience and delivery capability - all under one roof. Newlight CEO Bob Dewstow said the company was determined to provide fully integrated solutions for its customers under a single offering.

“We’ve brought together some of Australia’s most talented people in the events sector to build a true vision for Newlight that will deliver a vastly improved offering for our customers at all levels of events” Dewstow said.

Creative Director John Meillon Jnr, said the core vision of the new company was to help clients fully deliver on the vital purpose of their event – successful communication – and to execute this in the best possible way.

“A successful event is not just about technical know-how and production delivery, it is about truly conveying the desired message and achieving the outcome for the audience that the client is after - this takes understanding of the key objectives as well as creative execution” he said.

Whether it’s a small business meeting, a big team conference or a gala event, Newlight brings the same event creation vision to the project with an uncompromising capacity to deliver concept, production, technical and creative services.

The company intends to target corporate and government sectors as well as associations and charities across Australia and New Zealand working in cooperation with its network of partners and affiliates.

“We believe that there is more to an event than just bumping in, setting up and operating the AV gear. The communication outcome is paramount and we understand that every element of the production, from concept to delivery, the theme, the content, the ambience and the technical delivery is critical to success. The key is effectiveness and Showcorp has been a leading brand in event production and Videoplus has been outstanding in its audiovisual delivery of effective conferences and events.”

Meillon said the amalgamation had allowed the company to consider the future of the events sector as a whole with renewed vision.

“An event is so much more than any one of its components, its an investment in an experience and the magic of showbiz puts the sparkle and the results into the ultimate audience response you are seeking – we are looking at all our customer events in this new light and intend to continue to deliver the very best in customer service and event execution that you will find in Australasia” he said.

Meillon said importantly for customers that would mean start to finish services, including post event follow-through to assessing effectiveness, thereby enabling them to continually improve outcomes.

Over the next 12 months Newlight will release several innovative tools to assist event organisers in maximising the outcomes of their events for both delegates and exhibitors.  www.newlight.com.au

Company Enquiries:  John Meillon Jnr, 02 9690 3407 

Media Enquiries: Skye Romuld @ Avviso , 02 93687277, skyer@avviso.com.au